The Century of the Self is a British television documentary series by Adam Curtis, released in 2002. It focuses on how the work of Sigmund Freud, Anna Freud, and Edward Bernays influenced the way corporations and governments have analyzed, dealt with, and controlled people.
The words of Paul Mazur, a leading Wall Street banker working for Lehman Brothers, are cited: “We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. Man’s desires must overshadow his needs”.