More Tong – Good typography should meet the requirements of climatic, geographic and humanitarian unity. It is not too difficult to create a nice type from mere scratches, but as a word, it must represent a meaning. Based in Shanghai, More Tong graduated from the China Academy of Art as a graphic designer in 2010. He has worked at Wieden+Kennedy and is now with Frog Shanghai. His featured project is a perfect demonstration of how to maintain a balance between being both practical and visually pleasing.